Writing
I write long- and short-form content for print, digital and broadcast media, for a wide range of audiences. My specialty is producing clear, compelling content that’s informative and motivates people to action. See some of my writing samples here, and more on my Creative Direction page. On each image, click on the pink dot for a brief description.
If you’d like to see other writing samples, please contact me.
Recruiting and positioning ad for American Banker magazine. Audience: Women in the banking industry.
B2B sales training and recruiting tool, 32 pages. Received Silver 2011 Portfolio Award from the Financial Communications Society. Audience: Loan originators.
Part of the Newark Official Visitors Guide, of which I was editor. Audience: Visitors to the City of Newark, NJ.
Feature article about a student’s experience in the County College of Morris “Bridges to Baccalaureate” program for STEM students. Audience: Parents and prospective students. Read >
Audience: Environmental advocates and community members. Read more >
One of numerous displays I’ve produced (concept, copywriting, creative direction and project management). Audience: Reverse mortgage brokers and correspondent lenders.
Feature in Rutgers Magazine about alumnus Rick Sordelet, the nation’s top stage combat director. Read >
Audience: Prospective students. Watch >
Direct-mail piece to sell tickets to the play Life of Galileo and drive attendance to related events. I produced this piece and also spearheaded planning of sold-out “Galileo Day” activities. See full brochure >
I wrote this to help others be more comfortable working remotely. Read >
Coverage included The Star-Ledger/NJ.com and USA Today Network sites including MyCentralJersey.com (Courier News, Home News Tribune), Cincinnati Enquirer and Michigan’s Battle Creek Enquirer. Read >
Image © Bob Richardson
Direct-mail recruiting piece highlighting Rutgers Business School’s corporate connections. Audience: Prospective MBA students. Read more >
About activities in connection with an exhibition at The Newark Museum. Audience: General public, museum members, families. Read excerpt >
Series of direct-mail postcards for a ticket sales campaign, on the season theme “Undiscovered Countries.” I wrote copy and designed. Audience: Arts and culture patrons. Read more >
Example of PR work for donor recognition, institutional positioning and promotion of an artistic and educational program. Audience: General public, educators, donors, and statewide and national arts communities. Read >
Photo © Jerry Dalia
Direct-mail piece to sell theatre tickets. I provided concept, copywriting and design. See full brochure >
Feature on off-pump coronary artery bypass surgery, which Saint Michael’s helped pioneer. Audience: Patients, donors, the medical community. See cover >
