Creative Direction
I’m adept at collaborating with executives, graphic designers, writers, web developers, photographers and other partners to successfully lead strategic communications projects from concept to fruition. I maintain a constant focus on producing timely, first-rate work that meets each organization’s unique vision and goals, and is designed to deliver results.
Here are just a few samples. On each image, click on the pink dot for a brief description.
If you’d like to see other types of work, please contact me.
Part of a monthly, personalized B2B drip campaign from mortgage loan officers to referral sources. Each month was a different creative concept. Audience: Residential real estate agents.
Designer: Kathleen (Kathy) Clarke
One of numerous trade show booth displays I’ve produced. Audience: Older homeowners.
Designer: Nanci Kappel
I chose the location and photographer for this cover photo for a Rutgers Business School annual report.
Photo © Peter Vidor
Given away to booth visitors at community events, such as local farmers markets, as part of grassroots organization NJ 11th for Change’s successful get-out-the-vote efforts in 2018. Audience: Voters in New Jersey’s 11th Congressional District.
Designer: Ray Caramanna
Part of NJ 11th for Change’s successful 2018 grassroots effort to help get out the vote. Volunteers hand-addressed and wrote scripted, personalized messages. Audience: Registered voters in New Jersey’s 11th Congressional District.
Designer: Ray Caramanna
I conceived this exclusive advertising opportunity in connection with The Shakespeare Theatre’s summertime Outdoor Stage.
Redesigned to reflect the company’s new name and its identity as a leading professional theatre company.
Designer: Frank Silva
24-page booklet to sell subscription packages and single tickets. Audience: Arts and culture patrons. See more >
Designer: Linda Lobdell
Direct-mail postcard series for a ticket sales campaign, on season theme “Undiscovered Countries.” Audience: Arts and culture patrons. See more >
Designers: Linda Lobdell & Bridget Daley
One of four B2B websites for which I’ve been the creative director, copywriter and project manager. Features public and password-protected areas. Audience: Wholesale and correspondent reverse mortgage lenders.
Designer: Nanci Kappel
One of numerous tradeshow displays I’ve produced. Audience: Reverse mortgage professionals.
Designer: Nanci Kappel
